Friday, March 3, 2017
How To Sponsor Millennials
By Chester Elton and Adrian Gostick
"What’s the number one work motivator for Millennials: Making an Impact.
That’s not one of those Millennial myths—like they don’t eat cereal from the box because it’s too much effort to clean up the bowl and spoon—it’s as close to a fact as we can get in social psychology.
Here’s our evidence: We’ve now administered a test called the Motivators Assessment to 25,000 people, including more than 4,000 Millennials. The assessment has 100 questions, and was designed by clinical psychologists and psychometricians to identify what motivates people on the job from a list of more than 23 potential motivators.
What comes out on top in more than two-thirds of Millennials results is the idea of Impact. In short: Am I making a difference in the world, does my work matter?
This might seem like a simple concept, but it’s powerful. And yet very few leaders understand how to help develop feelings of purpose and meaning in their teams."
The Baby Boomers are still the largest market - 65%, however, Millennials make up nearly 35% of the market. These young are looking for what FREE-MART has to offer.