Friday, March 3, 2017

Marketing To Millennials

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"What’s the number one work motivator for Millennials?" Answer ==> Making an Impact.

That’s not one of those Millennial myths—like they don’t eat cereal from the box because it’s too much effort to clean up the bowl and spoon—it’s as close to a fact as we can get in social psychology.

Here’s our evidence: We’ve now administered a test called the Motivators Assessment to 25,000 people, including more than 4,000 Millennials. The assessment has 100 questions, and was designed by clinical psychologists and psychometricians to identify what motivates people on the job from a list of more than 23 potential motivators.

What comes out on top in more than two-thirds of Millennials results is the idea of Impact. In short: Am I making a difference in the world, does my work matter?

This might seem like a simple concept, but it’s powerful. And yet very few leaders understand how to help develop feelings of purpose and meaning in their teams."

The Millennial generation has become the largest consumer group in the United States and will soon make up more than half the population. Millennials are the most educated generation and are very different from any other generation businesses have ever encountered. This is changing the way companies are marketing their brands. Smartphones, the Internet, and Social Media have transformed the marketing game and every business should be utilizing these tools.

Millennials are more likely to show loyalty to businesses that demonstrate their customer appreciation through rewards programs. Providing products and/or services for free or at a discounted rate gives more incentive to Millennials to keep coming back. Make sure any rewards programs are featured in all of your media content. 

Our Global company is currently looking for Millennials Who Want to Make A Difference.