Zilara is owned by founder Paula Scarcella and operated under her corporate umbrella, Green Organics, LLC.
In 2011, after years of watching the supplement industry grow louder and more synthetic, I founded Green Organics on a single conviction: that the body recognizes food, not chemicals. That whole plants, prepared with care, deliver what isolated compounds cannot. That a company could be built around that principle and remain built around it, fifteen years on.
The conviction has not moved.
What began as a small operation has become a GMP-compliant manufacturing facility in Cincinnati, Ohio. The brands have evolved. The team has grown. The catalog has expanded. The conviction underneath all of it, that plants in their complete natural matrix are the right foundation for formulation, remains the founding fact.
The company is structured as a multi-level marketing (MLM) multi-brand wellness entity based in Cincinnati, Ohio. It officially launched on May 22, 2026, following a structural consolidation and merger of Scarcella's two previous sister companies: Heart & Body Naturals (HBN) and goDesana.
Key facts about the ownership and company structure:
- Formula Ownership: Paula Scarcella owns the distinct product formulas for the clean, organic botanical oils and whole-food nutritional supplements sold by the brand.
- In-House Manufacturing: Instead of third-party outsourcing, Green Organics operates its own dedicated, GMP-certified and FDA-approved manufacturing facility in Cincinnati to manage supply chain quality and lower costs.
- Parent Operations: While the Zilara brand name is recent, its parent entity Green Organics has been operating since 2011
